Approaches to web content strategy

Anyone approaching the web content strategy discipline does so from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few.

All have taken up the challenge because they care about content on the web and the vital role it plays in delivering a great user experience.

By applying these diverse skills and experiences web content strategists are able to make a wide-ranging impact on a web team or project.

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Decommissioning a doomed website

At the end of its own operational life, usually spanning several decades, a nuclear power plant will begin an equally lengthy process of decontamination, dismantling, and waste management.

Such are the dangers of handling and removing radioactive waste this procedure, called decommissioning, aims to minimise the risks by following a set of strict regulations that ensures public health and safety as well as the protection of the environment. Only when all traces of radioactive material have been removed will the public restrictions placed upon the facility and its surrounding area be lifted.

Though not a physical structure – and with a slightly less chance of damaging your long-term health – I believe that by following a rough set of stages a website can also be shut down effectively and with the user in mind throughout.

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The content strategy advocate

Trying to bang the web content strategy drum from within an organisation is not without its ups and downs – rather like a game of snakes and ladders. There will be occasions when you believe the message has sunk in. But all it can take is a loss of key personnel, momentum, or courage to send you tumbling back down again.

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They’ll thank you later

Content encompasses every living, breathing thing you’ll find on the web. If it moves, talks or reads: it’s content. Clearly important then. So why, when it comes to the organisation, creation, and administration of content, can it feel as though the pillars of the web project team are working independently of one another?

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