Content encompasses every living, breathing thing you’ll find on the web. If it moves, talks, or reads: it’s content. Clearly important then.
So why, when it comes to the organisation, creation, and administration of content, can it feel as though the pillars of the web project team are working independently of one another?
Get involved. Position yourself in the centre of it all and harness the collective expertise of your team to help create useful, usable, and enjoyable content. Go clear that fog of war.