Browsing Tag 'web project'

In what is becoming something of an annual indulgence, I’ve put together another list of articles and blog entries which have caused me to crackle and fizz with equal parts excitement, intrigue, and amusement. Take a bow one and all. The Web Is a Customer Service Medium Paul Ford, Ftrain.com, January “The days of the [...]

This is a video of my talk from last month’s CS Forum 2011 in London. I had the pleasure of sharing the stage with some incredibly smart folks, so do make yourself comfortable and watch them all, particularly the excellent lightning talks by Shelly, Matthew, Nicole, and Sara.

Because my diagrams are almost always born out of a desire to solve a problem or align certain things in my own mind I’m more than aware that a diagram such as ‘Partners for the content strategist’ is unlikely to sit comfortably with everyone. So, to help you understand why I came to certain conclusions and shed a little light on my process, I thought I’d show you my workings out.

When every facet, subset, and silo is boiled down the task of understanding how an organisation can be effective with their content is, in essence, what content strategy is all about: everything we do is driven and measured by it.

Working out why and how an organisation’s content needs to change cannot be achieved without three key considerations: the status and potential of the content itself, the platform that supports its delivery, and the people involved in its creation. The potentially dizzying amount of skills and responsibilities this requires means the content strategist must seek out all the available knowledge within an organisation, capture it, and use it effectively. Clear communication, a respect for each other’s skills and time, and a shared common goal can help forge the working partnerships that make such changes possible.

The same way you cannot just overthrow an old system of government and traditions without first looking at how many of those traditions defined their people and kept them in check, you shouldn’t be in such a huge rush to disregard and haul out that rotten, slow, and one-dimensional CMS without finding out the reasons why, from the people that use it day in day out, how it came to be so.

As we prepare to bid farewell to the decade’s cautious first attempt at defining itself I thought I’d repeat what I did 12 months previous and present an assortment of my favourite articles and blog entries of the past year; each just as fresh as the day they were published. Enjoy.

How, in this modern world of furious digital content production and management, can we encourage and harness this inherent drive to create and analyse? You can’t go far wrong by bringing a sense of order and perpetual motion to proceedings. Following a continuous process of analysis, preparation, creation, and governance offers us an ideal way of producing consistently lean, user-focused, and bottom-line-affecting content for the web.

We all have a tendency to discard and dismiss things just because they’re seen as old and failing.

I’ve always greatly admired those with the skills, patience, and devotion required to restore objects to their once-glorious state. Take that rickety old chair left by your Great Aunt with tears in its cushions, blemishes on its veneer, and a woodworm-ridden leg that suggests to anyone who approaches with the intentions of sitting down that they risk ending up in crumpled heap. If only someone would be prepared to source the correct materials, discard anything that was beyond repair, and apply their knowledge of the materials, tools, and age to produce replacement pieces that match anything produced in its heyday.

In short: that there chair can be saved.

Anyone approaching the web content strategy discipline does so from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few.

All have taken up the challenge because they care about content on the web and the vital role it plays in delivering a great user experience.

By applying these diverse skills and experiences web content strategists are able to make a wide-ranging impact on a web team or project.

At the end of its own operational life, usually spanning several decades, a nuclear power plant will begin an equally lengthy process of decontamination, dismantling, and waste management.

Such are the dangers of handling and removing radioactive waste this procedure, called decommissioning, aims to minimise the risks by following a set of strict regulations that ensures public health and safety as well as the protection of the environment. Only when all traces of radioactive material have been removed will the public restrictions placed upon the facility and its surrounding area be lifted.

Though not a physical structure – and with a slightly less chance of damaging your long-term health – I believe that by following a rough set of stages a website can also be shut down effectively and with the user in mind throughout.