Approaches to web content strategy
Anyone approaching the web content strategy discipline does so from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few.
All have taken up the challenge because they care about content on the web and the vital role it plays in delivering a great user experience.
By applying these diverse skills and experiences web content strategists are able to make a wide-ranging impact on a web team or project.
Note: Don’t try to study the diagram above without clicking for a higher resolution version. Your eyes will thank you later.
Update (12/08/10): Download the PDF version and distribute it as far as you can. Although somehow I can’t see it ever competing for student dorm wall space with the likes of Tony Montana, ‘Tennis Girl’, and the cast of ‘Cheers’.
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Um, are there prints of this available?
This is flippin gorgeous.
Not as yet. If there’s a demand for it I’d be tempted.
This is beautiful – succinct, integrative, and thoughtful. I would propose that a fourth quadrant could be added to the bottom left – called leadership and communication. Every effective content strategist is also a leader, communicator and consultant – it would fit well with the user analysis, strategy element, and would add the negotiation and leadership roles that both draw content strategists to the field, and serve them so well once they are there.
Not necessarily a print, but printable would be nice.
This is excellent! If a PDF version is ever available I’d love to get the file. I’ll be sending this to to the team. Nice work!
@Jennifer – Excellent. I do believe you’ve found the missing piece! With a few tweaks it would certainly plug nicely into the diagram.
@Elaine and @Chris Dizon – Expect a PDF version tomorrow.
The pdf is coming tomorrow….why it’s akin to awaiting the release of the latest, greatest CD!
Richard, congrats on an amazingly accurately and useful graphic.
I like @Jennifer’s comments and will be interested in seeing if/how your piece evolves.
Printed and posted!
@mjmclean
[...] Approaches to web content strategy | Richard Ingram | Shut the door on your way out Cicero…richardingram.co.uk [...]
[...] This post was mentioned on Twitter by Kristina Halvorson, Dave Ferguson, Drew Stauffer, bfootgrrl, Tiffani Jones Brown and others. Tiffani Jones Brown said: CS +1. This is really helpful! http://www.richardingram.co.uk/2010/08/approaches-to-web-content-strategy/ (via @halvorson) #contentstrategy [...]
Wonderful stuff!
Do I see a spelling error? “mesage map” vs. “message map”?
[...] Approaches to web content strategy | Richard Ingram | Shut the … [...]
@Jeffrey – Indeed you do, thanks. Although I’m slightly disappointed the typo gods didn’t throw up something more interesting like ‘massage map’.
[...] Approaches to web content strategy [...]
[...] Approaches to web content strategy [...]
[...] Approaches to web content strategy | Richard Ingram | Shut the door on … (tags: contentstrategy infographics visualization webdesign webdev strategy planning content) [...]
[...] and maybe some ammunition when it comes time to staff up. Earlier this month Richard Ingram posted this infographic on content strategy roles and how they relate, and it was one of those things that so perfectly sums up an enormously complex concept that it [...]
I would think that the lower, right-hand, purple hexagon should be “Corporate Content Strategy” because it applies to far more than just web content.
Precise, accurate, excellent!
Great job!
[...] web team or project. In this way, you can find your content strategy ‘in’. You can also download a PDF of the diagram from Richard’s site – it’s perfect for the office wall. Tags: [...]
[...] and maybe some ammunition when it comes time to staff up. Earlier this month Richard Ingram posted this infographic on content strategy roles and how they relate, and it was one of those things that so perfectly sums up an enormously complex concept that it [...]
[...] This post was Twitted by seo_matters [...]
[...] Though these rather crude scribbles of honey bees and honeycombs did not provide me with the theme I was looking for they did, at least, inadvertently guide me towards the hexagon – a shape I’d used to decent effect before. [...]
[...] “Approaches to Web Content Strategy,” by Richard Ingram [...]
[...] Approaches to Content Strategy by Richard Ingram. [...]
[...] this is cheating. Many of you already know Richard from his brilliant infographics about content strategy. But this was his first-ever talk, and it was a winner. He presented the [...]
[...] Note: Don’t try to study the diagram above without clicking for a higher resolution version. Your eyes will thank you later. Update (12/08/10): Download the PDF version and distribute it as far as you can. Although somehow I can’t see it ever competing for student dorm wall space with the likes of Tony Montana, ‘Tennis Girl’, and the cast of ‘Cheers’. Approaches to web content strategy (126 KB) Approaches to web content strategy [...]