Browsing Month 'September, 2009'

It seems more people then ever are reading and talking about content strategy. In a recent search for content strategy articles on delicious I was struck by the graph showing a sharp increase in saved bookmarks since the end of last year.

Our clients or employers may think they need a social web presence – purely because they feel they have to. But it’s our responsibility, as part of the development of an overall content strategy, to ascertain whether they have the time, team, budget and heart to keep up such a public publishing strategy.