Browsing Tag 'visualisations'

How, in this modern world of furious digital content production and management, can we encourage and harness this inherent drive to create and analyse? You can’t go far wrong by bringing a sense of order and perpetual motion to proceedings. Following a continuous process of analysis, preparation, creation, and governance offers us an ideal way of producing consistently lean, user-focused, and bottom-line-affecting content for the web.

As we know, dealing with content is a messy, complicated, and expensive business, and sometimes it’s just not possible to take things as far as you’d like. Is there a quicker (and whisper it softly: cheaper) way to reveal those weaknesses and gaps, discover those pressure points, and still make some considered recommendations as to the ideal path ahead? I believe that, through a combination of small-scale auditing, testing, and interviewing, you can go some way to achieving just that.

If complimented by sufficient summaries and visual highlights, infographics can maintain the reader’s interest and, crucially, let them get on with the task in hand. But the options for visualising data don’t necessarily have to start and end with the usual bar charts, pie chart or scatter diagrams – there’s always room for a little imagination.