October 28, 2009 No Comments
With so much to learn about the business, their market(s) and customers, no matter what the stage the web project’s at when they’re hired, freelance content creators still arrive at the table with so many burning questions.
Read more...October 16, 2009 No Comments
If complimented by sufficient summaries and visual highlights, infographics can maintain the reader’s interest and, crucially, let them get on with the task in hand. But the options for visualising data don’t necessarily have to start and end with the usual bar charts, pie chart or scatter diagrams – there’s always room for a little imagination.
Read more...September 22, 2009 5 Comments
It seems more people then ever are reading and talking about content strategy. In a recent search for content strategy articles on delicious I was struck by the graph showing a sharp increase in saved bookmarks since the end of last year.
Read more...September 8, 2009 3 Comments
Our clients or employers may think they need a social web presence – purely because they feel they have to. But it’s our responsibility, as part of the development of an overall content strategy, to ascertain whether they have the time, team, budget and heart to keep up such a public publishing strategy.
Read more...August 24, 2009 One Comment
How do you balance the need for clear conveyance of a brand’s message and services but, at the same time, floating enough buoys in the sea of content to encourage high search engine visibility and traffic? An expert in SEO and marketing can help.
Read more...August 10, 2009 4 Comments
The advent, and subsequent mass adoption, of embedded Flash audio and video content we’ve been exposed to in the last five years or so brings with it many challenges, but none more important than the issue of universal access.
Read more...July 31, 2009 8 Comments
Content encompasses every living, breathing thing you’ll find on the web. If it moves, talks or reads: it’s content. Clearly important then. So why, when it comes to the organisation, creation, and administration of content, can it feel as though the pillars of the web project team are working independently of one another?
Read more...July 24, 2009 One Comment
Web content has the power to influence, educate, inform, and entertain its audience. So what can we, as web professionals, do to ensure the content on our websites approaches something close to its optimum state? Well, a little planning goes a long way.
Read more...Powered by WordPress and afternoon scones
I'm a web writer, content strategy advocate, and partner at the rather delightful accessible web design company Ingserv.