Content encompasses every living, breathing thing you’ll find on the web. If it moves, talks or reads: it’s content. Clearly important then. So why, when it comes to the organisation, creation, and administration of content, can it feel as though the pillars of the web project team are working independently of one another?

Web content has the power to influence, educate, inform, and entertain its audience. So what can we, as web professionals, do to ensure the content on our websites approaches something close to its optimum state? Well, a little planning goes a long way.