Shut the door on your way out, Cicero…

We’re all trying to reach out to our ideal customers or clients. We want them to be aware of what we’re offering, selling, or doing, and we want to demonstrate to them why they should choose us over our market competitors.

The social web platforms offer us such a chance. We can engage directly and regularly with new and existing customers or clients, to put them first in the queue for special offers or new products, and to make it easy for them to share our content with their friends.

But rather than let the first question be a case of choosing whether to launch a Facebook group, start a company blog, or register on Twitter, it should be to ask just how much time, resources, and budget we’re willing to commit – now and in the long term.

Like any web content we publish it shouldn’t be taken lightly and needs to be backed up by a strategy where all the pros and cons have been carefully considered. That way we’ll give ourselves the best chance of engaging our audience – no matter where they choose to congregate.

Credit

• Social network icons by Rogie King

• ← The conveyor belt
• The delicious rise of content strategy →