Here’s a video of my talk from last month’s CS Forum 2011 in London. I had the pleasure of sharing the stage with some incredibly smart folk, so do make yourself comfortable and watch them all, particularly the excellent lightning talks by Shelly, Matthew, Nicole, and Sara.

Presentation links

• See the finished diagram on visualizing.org
• View the survey results on Flickr
• Study the survey data spreadsheet

Let me begin by extending a huge and sincere thanks to everyone who played their part in this, particularly those who responded to the survey, encouraged others to do so, and remained patient as I worked out what to do with the results, and to the attendees of CS Forum 2011 who offered such kind words following my sole destroying (you had to be there) attempt to squeeze the last six months into 20 minutes. I can’t deny it’s been fun.

Though the finished diagram is by no means perfect, I can say with a measure of confidence that not only are these the six commonest paths today’s practising content strategists have taken to reach the discipline, but that they demonstrate the extent of our varied skills and approaches. It only serves to emphasise how much we need to continue sharing a little of what we’ve picked up along the way.

The professional backgrounds of content strategists

Q10. To what extent does your work now relate to what you were doing five years ago?

Key findings

• While it’s not a huge surprise to learn that a combined 81% of all respondents considered the role they were in five years ago had “A great deal” and “A fair amount” of relevance to what they are doing now, you may be a little more interested to learn that 12% more females than males felt this way

Data summary for professional relevance in 2006

Q11. What job title, if anything, did you have written on your business card five years ago?

Description

• Made up of nodes and edges (lines), this network diagram displays the interconnected relationships between the job titles survey respondents had in 2006. The size of the primary and secondary nodes indicate the number of links between occupational groups, while the thickness of the edges indicates the weight of the relationships between two nodes

Key findings

• Of the 251 respondents who answered this question, 77% were working in the media, IT and artistic sectors in 2006

Comments

• To help categorise the job sectors, I used the British Office for National Statistics’ Standard Occupational Classification 2010 coding index
• You may have noticed that clicking on the above diagram takes you its visualizing.org entry, where you will be able to zoom and pan to your heart’s content

Q12. How, if at all, have your professional responsibilities and competencies changed from five years ago?

Description

• This word cloud, created using Wordle.net, has given greater prominence to the words frequently used by the 224 respondents who answered this question

Selected quotes from the responses to this question

I know much more about content strategy than I did five years ago, but my authority hasn’t yet increased to the point where I can implement much more of it.

Respondent #1 – Male, aged between 26-30, United Kingdom

I manage workflow, make recommendations on voice and style, manage a team, [and] create navigation. Before, I just wrote articles.

Respondent #7 – Female, aged between 31-35, Southern United States

I get included in projects at an earlier stage, and my input is treated with far more respect. These days I am asked for my “professional opinion” on language usage, usability, strategy and management issues, whereas previously I was asked how to spell a word once in a while.

Respondent #14 – Female, aged between 31-35, Africa

Many more meetings at which my input is listened to and valued, no longer an observer.

Respondent #81 – Female, aged between 46-50, Australasia

More strategy, less “throw it all against the wall and see what sticks.”

Respondent #122 – Male, aged between 31-35, Midwestern United States

I am much less “in the trenches” and much more involved with higher level staff and executives, providing guidance and recommendations. I suspect this has happened because the value of content strategy is being recognized more widely.

Respondent #101 – Male, aged between 41-45, Northeastern United States

I stay out of meetings whereever [sic] possible. I like to chuck in a content audit like a grenade and see what happens.

Respondent #242 – Female, aged between 56-60, United Kingdom

Comments

• With more responsibility and respect comes big breakthroughs. My, we’ve come a long way. I genuinely found some of these stories really rather touching. I’m half tempted to publish them in full

Q13. To what extent does your work now relate to what you were doing ten years ago?

Key findings

• Unsurprisingly, we have a far more even spread of figures than those of five years later. At this point in time plenty of respondents were still in formal education, some were on a completely different career path, while others were working for organisations that had yet to make the leap from offline to the web

Data summary for professional relevance in 2001

Q14. What job title, if anything, did you have written on your business card ten years ago?

Description

• Made up of nodes and edges (lines), this network diagram displays the interconnected relationships between the job titles survey respondents had in 2001. The size of the primary and secondary nodes indicate the number of links between occupational groups, while the thickness of the edges indicates the weight of the relationships between two nodes

Key findings

• We still have the majority of the 227 respondents who answered this question working in the media, IT and artistic sectors, but due largely to the drop in responses, plus a fair proportion of the respondents working in unrelated fields or in formal education, the diagram appears much more spread out as a result

Comments

• Once again, I used the British Office for National Statistics’ Standard Occupational Classification 2010 coding index to categorise the job sectors
• Clicking on the above diagram takes you its visualizing.org entry, where you will be able to zoom and pan to your heart’s content

Q15. How, if at all, have your professional responsibilities and competencies changed from ten years ago?

Description

• This word cloud, created using Wordle.net, has given greater prominence to the words frequently used by the 184 respondents who answered this question

Selected quotes from the responses to this question

I used to be a sheep, and now I’m a shepherd.

Respondent #29 – Female, aged between 41-45, Canada

10 years ago web work was only a small proportion of my role. I had less authority to make major changes to content that I was putting on websites. I would pretty much put up whatever was given me, with basic QA and layout changes. Was able to develop my own IA because there was no centralized web governance at that stage.

Respondent #81 – Female, aged between 46-50, Australasia

The big change is that now my work involves close collaboration with others in UX or IA rather than IT and engineering.

Respondent #101 – Male, aged between 41-45, Northeastern United States

I actually sort of do the same thing – except digitally, as opposed to in museum galleries. Crafting messages, collecting “artifacts” [sic], organizing everything, coordinating all the players – now, I just do it on the Web.

Respondent #137 – Female, aged between 41-45, Northeastern United States

Comments

• More stories of increased responsibility and respect were to be found alongside examples of how respondents had been able to draw on the skills and experience picked up while working within other allied professions

Matchup: Q13. To what extent does your work now relate to what you were doing ten years ago? vs. Q10. To what extent does your work now relate to what you were doing five years ago?

Description

• This diagram demonstrates how, in the five years between 2001 and 2006, our work gained far more relevance to the kind we’re doing today

Key findings

• 25% of respondents believed that five years on from 2001 their careers had “A great deal” of relevance to what they do today
• 30% of respondents who considered the role they were in ten years ago had “Not very much” or no relevance to what they are doing now or weren’t working at the time considered their role five years later had “A great deal” and “A fair amount” of relevance

Data summary for change in professional relevance between 2001 and 2006

What can you do with this data?

• Study the spreadsheet on Google docs
• Post your own sketches and visualisations on the Flickr group

The educational backgrounds of content strategists

Q8. To what extent has your educational route related to your work?

Key findings

• If we’re happy to consider a combination of the figures for “A great deal” and “A fair amount” to roughly indicate a high level of relevancy, then 60% of all respondents believed their educational route closely relates to their work. I’ve tried, and so far failed, to find a set of comparative figures from elsewhere which could indicate how common it is for graduates to study something in one field, only to end up with a career in another. If anyone knows of such a study, I’d love to hear about it

Comments

• One respondent answered “Don’t know” for this question – so it’s not strictly 0%. See the data summary below for a more accurate breakdown of the figures

Matchup #1: Q1. What is your gender? vs. Q8. To what extent has your educational route related to your work?

Key findings

• 64% of all female respondents considered their educational route had “A great deal” and “A fair amount” of relevance to their work, as opposed to 56% of males

Comments

• Though it may not have been entirely obvious at first glance, vertical dashes have been used to indicate the position of the overall shares from question eight

Matchup #2: Q2. Which age bracket do you fall into? vs. Q8. To what extent has your educational route related to your work?

Key findings

• Of the 51% share of respondents aged between 31 and 40, 64% considered their educational route had “A great deal” and “A fair amount” of relevance to their work

Comments

• The original age bracket categories have been merged to squeeze the data
• Vertical dashes have been used to indicate the position of the overall shares

Matchup #3: Q4. For what kind of organisation do you work? vs. Q8. To what extent has your educational route related to your work?

Key findings

• It’s a tale of two extremes for self-employed or freelance respondents, with a combined 44% who either considered their educational route had “A great deal” of relevance to their work or “Not at all”. To be fair, the relatively small overall share belonging to this category (16%) may have contributed to these figures

Comments

• Due to insufficient data, I refrained from including the “Government agency”, “Non-profit”, “School, college, university” and “Startup” categories in this graphic
• Vertical dashes have been used to indicate the position of the overall shares

Data summary for educational relevance

Q9. Which subject(s) provided your highest level of educational attainment?

Description

• This type of information visualization is known as a bubble race. Each bubble represents a field of study. The size of each bubble indicates how many respondents studied in this field. The vertical position of each bubble indicates how relevant respondents considered each field of study was to the work they do today

Key findings

• Despite its size, the field of technical communication provided the highest amount of “A great deal” responses. In fact, everyone who studied technical communication considered it to be highly relevant
• On the opposite end of the scale, economics provided the highest amount of “Not at all” responses
• The fields of English language and literature alone accounted for 58% of all listed fields of study

Comments

• I counted 121 different fields of study, 70 of which were omitted from this diagram due to only being mentioned once. Believe me, you’d need to possess a pair of eyes capable of spotting specks of dust on a fly’s nose from three miles away to pick them out
• Time to come clean: considering the survey’s global audience, this question was poorly worded. Somehow, in spite of this, I still received a great response. Littered amongst the replies from respondents who had successfully decoded my bizarre request were the puzzled comments of the poor souls who hadn’t have the foggiest idea what I was asking them to do. “Call me an idiot but I’m not sure what you mean here”, said one. “I’m not sure what this question means”, said another. And, in what was possibly the most damming chide of all, another asked: “Isn’t clear language a part of good survey design?”. Usually, yes

What can you do with this data?

• Study the spreadsheet on Google docs
• Post your own sketches and visualisations on the Flickr group

Where to find and hear from me

There will be a number of ways to keep up with my progress:

Tumblr

At the risk of alienating regular visitors to this parish with pointless tales of mood swings, broken pencil tips and tea consumption, I’ll be microblogging from the relative safety of a dedicated Tumblr blog.

Twitter

Follow me @richardjingram, where I’ll be making good use of the wholly unimaginative #csdiagram hashtag to relay tales of woe and whoa.

Flickr

As soon as I’ve brushed away the last remnants of eraser dust from my sketches and redacted any incriminating evidence from any screengrabs, I’ll be uploading the fruits of my labour to the dedicated Flickr group.

Audioboo

Hear ye, hear ye. From time to time, I’ll update you on my progress in the form of short audio pieces using the utterly charming Audioboo.

How you can get involved

Frankly, this would all be a bit dull without your input. These, my friends, are a few ways for you to missive your thoughts:

Tumblr

Anyone, subject to my approval, can submit their own posts to the Tumblr blog.

Twitter

Messages of support, helpful pointers, gentle mocking – I welcome them all. Tweet to the world using the #csdiagram hashtag or me directly @richardjingram.

Flickr

Comment on my sketches and screengrabs or, better still, post your own on the dedicated Flickr group.

Email

Email me at hello {at} richardingram.co.uk. I could be a little slow to reply, so be patient.

The working lives of content strategists (continued)

Q7. To what extent do the following form part of your responsibilities and competencies?

For added clarity, percentage shares have been rounded up and approximated. Fans of extra decimal places should head on down to the table of data at the foot of this post.

Accessibility testing/guidelines

Key findings

• Of the combined 23% of respondents who indicated their responsibility for “A great deal” and “A fair amount” of accessibility testing and writing accessibility guidelines, only 62% indicated their competency in accessibility back in question 6

Comments

• 4% of respondents skipped this question

Back-end development (e.g. PHP, ASP)

Key findings

• Of the combined 29% of respondents who indicated their responsibility for “A great deal” of, “A fair amount” of and “Not very much” back-end development work, 60% were male

Comments

• 3% of respondents skipped this question

CMS requirements

Comments

• 1% of respondents skipped this question

Communication plans

Comments

• 2% of respondents skipped this question

Competitive analyses

Comments

• 1% of respondents skipped this question

Content auditing

Comments

• No respondents skipped this question

Content delivery plans (channels)

Comments

• 3% of respondents skipped this question

Content editing

Comments

• 3% of respondents skipped this question

Content reuse strategies

Comments

• 1% of respondents answered “Don’t know” to this question
• 1% of respondents skipped this question

Content sourcing plans

Comments

• 3% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Content style guides

Comments

• 1% of respondents skipped this question

Content templating

Comments

• 1% of respondents skipped this question

Copy/asset production

Comments

• 1% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

CSS coding

Comments

• 1% of respondents answered “Don’t know” to this question
• 4% of respondents skipped this question

Editorial planning (calendars)

Comments

• 2% of respondents skipped this question

Front-end development (e.g. JavaScript)

Comments

• 3% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Gap analyses

Comments

• 3% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Graphic design

Comments

• 1% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

Information modelling

Key findings

• Of the combined 40% of respondents who answered “Don’t know” and “Not at all”, only 47% indicated their competency in information architecture back in question 6

Comments

• 7% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Interface design

Comments

• 1% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Markup (HTML, XHTML)

Comments

• 1% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Metadata recommendations

Comments

• 1% of respondents skipped this question

Page layout

Comments

• 1% of respondents skipped this question

Policies and guidelines (compiling)

Comments

• 2% of respondents skipped this question

Research plans

Comments

• 2% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

Taxonomies

Comments

• 2% of respondents skipped this question

Traffic analyses

Comments

• 1% of respondents answered “Don’t know” to this question
• 3% of respondents skipped this question

Translation

Key findings

• Of the combined 13% of respondents who indicated they were responsible for “a great deal”, and “a fair amount” of translation work, 60% hailed from outside the United States.

Comments

• 3% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

Usability testing

Comments

• 1% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

User profiling

Comments

• 3% of respondents skipped this question

Wireframing

Comments

• 1% of respondents answered “Don’t know” to this question
• 2% of respondents skipped this question

Workflow recommendations

Comments

• 2% of respondents skipped this question

Data summary for the extent of each responsibility and competency area

What can you do with this data?

• Study the spreadsheet on Google docs
• Download and print high-resolution .png of all 32 see-saws (467Kb)
• Post your own sketches and visualisations on the Flickr group

The working lives of content strategists

Q4. For what kind of organisation do you work?

Key findings

• Excuse me while I speculate with reckless abandon. Do these results indicate that an increasing number of respondents are getting hired by web design agencies looking to offer content strategy? Have those with the necessary skills, interests and will within those agencies begun to adopt or practice elements of it? Or better still, have they been there all along? We can only imagine how different these figures would have looked from just a year or two ago

Comments

• I now regret not adding the option for a respondent to indicate whether they are a business partner, owner or an employee. Only the self-employed or freelance respondents offered a less-than-firm indication of how content strategists actually do their work. A missed opportunity
• Eagle-eyed readers may have noticed that the figures add up to 101%. That’s what you get when you choose to round up, folks.

Q5. How many people does your organisation employ?

Key findings

• The largest share of respondents (31%) work in a self-employed or freelance capacity or as part of a small team of up to 10 employees
• A quarter of all respondents (25%) are practicing elements of content strategy in organisations of approximately 1001 people and above

Comments

• I can see this whole 101% issue is bothering you. If you’re partial to a few more decimal places, I suggest you scroll down for the data summary

Matchup #1: Q4. For what kind of organisation do you work? vs. Q5. How many people does your organisation employ?

Key findings

• 39% of the 40% overall share of respondents who work at a design, web agency or consultancy do so in a team of up to 25 employees
• 39% of the 22% overall share of respondents who work for a for-profit enterprise (corporation) do so in a team of over 3000 employees

Comments

• Interact with this visualization using IBM’s Many Eyes (requires Java)
• In a bid to to squeeze the data, I decided to merge a few of of the organisation size categories
• I also removed the organisation type for self-employed or freelance. Unsurprisingly, there were a high number of respondents in this category who also indicated they worked on their own. I’m still getting over this startling revelation

Data summaries for organisation type and size questions

Q6. In which of the following areas are you competent?

Key findings

• Just before last Friday’s close of play I decided to release this infographic to an unsuspecting and work weary audience to measure some of your initial reactions to the figures. One notable conversation centred around localisation’s meagre share. In a week when CS Forum 2011 co-organiser Destry Wion had already commented on the lack of conversations around localisation within the content strategy fraternity, the number of respondents who credited themselves with skills in this area certainly justified his concerns. Karen McGrane, Managing Partner at Bond Art + Science, later posed this pertinent question: “If content strategists (particularly in Europe) don’t get localization, who does?”. Fortunately the world can call upon experts like Lise Janody, who frequently works with large multi-language websites. She’ll be at CS Forum 2011 in London this September presenting on this very subject, as indeed did Kenneth Yau of Baddit Ltd at last year’s forum in Paris.
• While we’re on the subject, out of the 21% share of respondents from Europe, 21% indicated their competency in localisation. That’s a 9% increase on the overall share

Comments

• Respondents were invited to add an additional category (or seven). Pleasingly for me there were no recurring categories of real significance to make me lament their omission from the hulking main list. A few of the interesting submissions ranged from old favourites such as “Brand strategy” and “Social media strategy” to alternatives like “CMS training” and “Business development”. But for their entertainment value alone my personal favourites were “Whatever people decide needs to be added to my plate” and “putting client toys back in prams”. Mad skillz indeed

Matchup #2: Q4. For what kind of organisation do you work? vs. Q6. In which of the following areas are you competent?

Key findings

• More of the 16% overall share of self-employed or freelance respondents credited themselves with skills in analysing, curating and managing content as well as developing an editorial strategy than their counterparts working for for-profit enterprises (22% overall share)

Comments

• Interact with this visualization using IBM’s Many Eyes (requires Java)
• Due to insufficient data, I refrained from including the “Government agency”, “Non-profit”, “School, college, university” and “Startup” categories in this graphic

Matchup #3: Q5. How many people does your organisation employ? vs. Q6. In which of the following areas are you competent?

Key findings

• 82% of respondents who work in small teams of 2-10 employees credited themselves with skills in editorial strategy. That’s 11% more than the overall average
• Rather than the number of respondents practising information architecture decreasing as the size of the team grows, they actually increased

Comments

• Interact with this visualization using IBM’s Many Eyes (requires Java)
• Once more I decided to merge a few of of the organisation size categories to help squeeze the data

Data summary for areas of competency

What can you do with this data?

• Study the spreadsheet on Google docs
• Post your own sketches and visualisations on the Flickr group

Update (15/06/11): Added details of Lise Janody’s presentation on localisation at CS Forum 2011.

Gender and Age

Q1. What is your gender?

Key findings

• This near 60/40 split in favour of females compares favourably to the list of speakers at the recent Confab content strategy conference in Minneapolis where 63% were female, and the forthcoming Content Strategy Forum 2011 in London where 59% of the speakers will be female

Q2. Which age bracket do you fall into?

Key findings

• Hardly earth shattering stuff but over half of all respondents (55.57%) fell between the 31-40 age bracket

Q1. What is your gender? vs. Q2. Which age bracket do you fall into?

Key findings

• Of the 55.57% of respondents aged between 31-40, approximately 60% were female

Data summary for gender and age questions

Geographic Region

World

Key findings

• As expected the United States and United Kingdom accounted for the vast majority (83%) of all respondents

United States and Canada’s 73% share in detail

Key findings

• Just under a quarter of all respondents (24%) hailed from the Northeast region of the United States alone

Europe’s 21% share in detail

Key findings

• With France and Germany accounting for only 6% of Europe’s respondents excluding the United Kingdom, I’m intrigued to learn how the remaining 29% is distributed across the continent

Data summary for location question

What can you do with this data?

• Study the spreadsheet on Google docs
• Post your own sketches and visualisations on our Flickr group

In 1085, nearly two decades on from famously wresting the English crown from Harold II, William I (‘the Conqueror’) began the greatest national audit ever undertaken in Europe.

Spurred on, it’s widely believed, by the threat of invasion from Denmark and Norway, William wanted to assess the potential amount of tax he could raise from his subjects and their assets. To do this he needed to establish how the value of the land and its assets had changed over time – before the Norman conquest [before 1066], what it was when he became king and as it was at the time of the survey. Several small groups of commissioners were appointed to question regional representatives from the thousands of settlements up and down the country on matters relating to the ownership of land and their amenities.

Such was its unprecedented scale, comprehensive nature and irreversible information, the English people would later refer to the survey as ‘Domesday’ (doomz-dey), after God’s final Day of Judgement, when every soul would be assessed and against which there could be no appeal. It also spawned a couple of nondescript books too, but they were just blatantly cashing in on its popularity by that point. Ahem.

A survey of (considerably) less biblical proportions

Whilst it’s true that I don’t share William’s worries of a Scandinavian party crossing the North Sea, nor can I call upon a faithful team of commissioners armed with parchment and ink, I too find myself enquiring about how a landscape, in this case the web content landscape, has changed over the years.

Bound by a shared desire to produce content that delivers results for the both the user and organisation, the discipline of content strategy shelters an incredibly diverse set of web professionals, each with their own talents, methods and tales of woe.

The kind of skills, training and experience required to craft influential content that accurately reflects an organisation’s key messages and values are very different from those needed to create structured content environments, or those needed to reveal patterns and relationships within content to help inform on the future direction of content efforts.

As I explained in an earlier post, I’m aiming to create a diagram that will attempt to map the different paths we have taken to reach the field of content strategy. So if you belong to this burgeoning collective of web content professionals then this survey (and I) would greatly benefit from your input. May it mark the start of your long-term participation in this fanciful experiment.

Setting the mood

Acutely aware that surveys aren’t all that much fun for anyone – you’ll be delighted to learn that this one does its utmost to bore through to previously untapped depths of hot air – I can at least try to provide you with the kind of peaceful and relaxed environment needed to complete this information gathering task. I implore you to dig out some earphones and pipe this wholly accidental masterpiece through them as you go. Trust me, it’ll help.

‘Still Alive’ from Portal, slowed down 800% by xihilisk.

And that’s it. If, for whatever reason or excuse, you can’t see the survey below, please @ me on Twitter or email me at hello {at} richardingram.co.uk and I’ll try to get back to you before you change your mind.

Sources

• BBC History – The Domesday Book
• The Domesday Book Online

While I’m certain you could be doing something far more interesting with your time than reading this piffle, I’m really glad you’ve stopped by. You see, I’m looking for some help with my next diagram.

As a final flourish to my last post, in which I shone a little light on the process I followed to create ‘Partners for the content strategist’, I whimsically floated the idea of getting the wider online content community (I’m sure there’s a better term than that) involved in the conception and development of a similar diagram. On reflection, I realised this wasn’t such a bad idea at all.

Often, what moves me to pick up a pen and doodle is the need to solve a problem using pictures, or it’s to help stimulate my brain into revealing unrealised and surprising connections and relationships between such things as people and tasks. The trouble is, I’m all too aware that the finished diagrams only offer a single viewpoint – that of my own. I think I’d be interested to see now what we can conjure up together as a community. I know the end result will be all the richer as a result of your input.

When I went looking for potential snags I immediately arrived at this: running a successful open project requires as its figurehead a warm, witty personality with an almost effortless knack of being able to orchestrate and engage a community over a project’s duration. Alas, I couldn’t locate anyone fitting that description nearby. So instead, you’ll have to accept being politely nudged into action by this self-confessed introvert with a voice as influential and booming as a dormouse’s in a parade of lions. Having said that, I’m prepared to swim against the current, go against the grain, ‘leg it’ up a descending escalator, and a whole host of other such phrases that aptly describe going against all my natural tendencies, to make this a moderate success.

Over the course of the next few months I want to hear from all kinds of people – particularly those responsible for designing and shaping content for online audiences. I really don’t mind whether you consider yourself a fully fledged content strategist (I don’t; I’ve so much more to learn first), an information architect, an advocate for effective online content, or you’re the person who has taken the organisation’s content by the scruff of its neck because nobody else will. I need you all if this is going to work.

I could boldly suggest that by helping me you’ll be part of what could be an interesting journey of discovery; where we learn a little more about who we all are, how we’ve arrived at this point and, now that we’re here and still conscious, understand where and how our diverse professional talents can be applied, but I won’t because that would make me sound like some hyperbolic, pompous ass. Let’s just have some fun, shall we?

Check back here in a few weeks to see how you can get involved.