This reminds me of when a site design gets ripped. A number of prominent instances come to mind, one being Zeldman. In each case (how they became prominent), the site owners blogged about it, and their respective communities unleashed a maelstrom on the pilfering party. This generally brought the targets such unwelcome attention they dropped off their domain. I think in Zeldman’s case, the site was hosted out of Russia and he had to bring legal into it, or finally got through to the host. I can’t recall now.