Comments on: The content strategy advocate

By: ‘Partners’ diagram: my workings out | Richard Ingram | Shut the door on your way out, Cicero…

Tue, 01 Mar 2011 15:47:59 +0000

[…] truth I’ve yet to make that connection stick myself, but don’t forget I managed to wrap a game of snakes and ladders (did anyone actually play it?) around the trials and tribulations of an in-house content strategy […]

By: Richard

Richard — Sun, 28 Feb 2010 19:51:33 +0000

Johnson, thank you for the kind words. I read you’re setting up a content strategy meetup in Austin, TX. Good luck with that.

By: Noreen Compton

Noreen Compton — Fri, 19 Feb 2010 22:49:37 +0000

You’ve hit the problem – well, one of them, anyway – on the head. It ultimately comes down to budgets and convincing organizations to put money into something called “content stragety” (“don’t we already have a writer?”). Companies want to see how it will help their bottom line.

I can’t count how many times I’ve been told that “content is always a problem at the end of a project,” yet when budgets are drawn up, content is giving short shrift.

By: Johnston Ayala

Johnston Ayala — Fri, 19 Feb 2010 21:05:29 +0000

Hey Richard,

I just wanted to drop you a line to say I really enjoy your site, ideas, and models. Keep it up! I also just got my content strategy site up (filled in above), so swing by and check it out when you have a chance. Thanks for your work and and talk to you soon!

Cheers,

Johnston